The Responsibilities of Every Product Leader


The product leader is a fundamental professional for the growth of a startup and the maintenance of a scale-up. Many times, this professional is responsible for monitoring the progress of the technical project, analyzing market conditions and also establishes a different product vision to stand out among competitors. In addition, the product leader works a lot with people management and has strategic knowledge in the search to increase the productivity of the company.

Thinking of better exemplifying the role of the product leader in the company, we have prepared an article that better details what their main responsibilities and skills need to be part of the professional. Check it out.

What does a product leader do?

Indicates the path to be taken

One of the main responsibilities of a product leader is to indicate to his team the path that must be followed for the delivery of a certain project. For this to be possible, the professional needs to clearly understand what the client’s needs are and analyze the viability of the product in a given production time.

However, although it seems that this responsibility is only of the leader, the whole technology team can give suggestions and define possibilities according to the technology that is used in the project. The presence of a leader for these teams is precisely to ensure that all steps are executed and that nothing is lost during the process.

From the definition of what needs to be done, it is also up to the technical leader to metrify the performance of his team for possible analysis about what is going right or wrong in the work routine. It’s also up to the leader to make changes so that these goals are achieved.

Assists in building the development team

Another responsibility attributed to product leaders is to build a high performance team. Currently, one factor that makes the work of a leader even more difficult is the management of remote teams. With the normalization of the home office regime, one of the main questions that arise is how to create a unit that is cohesive, productive and that walks in the same direction, when you do not have that regular human contact.

This is where a possible differential of a technical leader comes in, because the professional who specializes in this type of management will stand out in the technology market. A good step to face this challenge is to define clear and objective goals for your team, use tools for task management and also organize well-designed schedules so that your management is simplified.

In addition, it is very important to know how to hire professionals. Be aware if the professional fits or not the cultural fit of your team, and include your team in the interview process. Hiring employees only for their technical skills can be a problem if the climate in the work environment is compromised by some professional without fit, which reduces the chances of success in your projects.

What does a product leader need to have?

Technical skill

For a technical leader to stand out, it is very important that his technical skills are refined mainly for the technologies most used today. In addition, for the project to progress as planned, although not “hands on” being an expert in the technologies used by the company in question allows to assist developers and solve possible execution problems that may arise.

Besides, it is important that the product leader has refined technical knowledge in people and project management tools, and metrification of results. In this way, your team will be able to have excellent feedback on what is going right or what needs to change.

Know how to manage people

One of the most important characteristics of a great product leader are its people management skills. By forming reliable connections with their professionals and also with their customers, leadership ends up being inspiring and helping developers to reach their full productivity potential.

Knowing how to manage conflicts is also very important for the progress of your projects and for your team to achieve its goals in a more agile way. That’s because troubled environments can decrease the team’s productivity and also affect the delivery of results to your customers, decreasing quality and increasing production time.

Besides, having a stable relationship with your colleagues ensures that they will be with you in any problems that may occur, seeking a solution together. This feature is also important for developers to trust you, just as you demonstrate trust.

Emotional control

Being a product leader can be extremely stressful in some cases, as you may run into the CEO needing something specific, the IT team needing another with the opposite direction, in addition to customers who may cause certain discomfort because of their needs.

Managing tight deadlines, revenue goals, market demands, team conflicts at once can only be complicated. If a leader can’t keep his emotions and keep them cold under pressure, he can quickly lose the confidence of all his teammates. The best product managers know how to impose the right priorities, with urgency, but without conveying a feeling of panic or stress.

Good relationship with the CEO/CTO

As well as having a good relationship with your development team, the product leader needs to be aligned with professionals like the CEO and the CTO. This is important especially in start-ups that are still starting, since in larger companies there is a greater autonomy on the part of projects.

If all professionals are deeply involved, the role of the technical leader can play more of a support role to realize their ideas or validate concepts with the first clients, instead of conducting their own ideas. In this way, the CEO/CTO is able to have a right arm in the company’s progress in search of rapid evolution. Once the startup is consolidated in the market, the business areas begin to have a greater autonomy.